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The Responsible Wool Standard (RWS) is a certification for wool farmers and sellers that aims to improve the welfare of sheep and the land they graze on. The RWS standard requires certification achievers must meet rigorous animal welfare, land management and social requirements. Top brands and industry organizations behind the standard include H&M, Kering, Patagonia, and Outdoor Industry Association.

As consumers become more aware of where the wool in their products come from, brands and retailers need to ensure their wool suppliers use ethical and sustainable sourcing practices. RWS has provided the standard that recognizes farming best practices and ensures a strong chain of custody for certified materials through the supply chain. The key features of this standard are animal welfare protection, land health preservation, social welfare protection, chain of custody, credible certification by a third party like SGS Global Services, claim communication, and stakeholder engagement.